Italian Department for Digital Transformation
2022 - current
Design digital products and public services for the italian governement. Building first GOV IT Design system.
Full case study available soon!I design digital products.
I am a designer with expertise in multiple disciplines. My focus is on creating intuitive and enjoyable experiences through digital products, with a specialization in design systems and product design.
Notable Work
Projects that represent my experience and have marked the path of my career.
Citynews
2016-2021
I have served as the Head of Design at Citynews for the past five years. During my tenure, I established a design team and implemented new working methodologies which resulted in the successful launch of various projects, including corporate brand identity, new products, and a Design System.
Read the full storyRobodomain
2009-2014
The company I co-founded together with @weppos. I took care of everything from finance to product design, from customers support to marketing.
Full case study available soon!HCL Software
2021-2022
I was part of the team that played a pivotal role in the successful transition from legacy software to web SaaS solutions for BigFix, an endpoint management system.
Full case study available soon!Seejay
2014-2015
I had the pleasure of working with an Italian start-up that was developing a product for social storytelling. The company had a fantastic idea, but they were struggling to make their product stand out in a crowded market. Through co-design workshops and an iterative process, we rolled out the new responsive app in a very short time.
Read the full storyNoemalife
2011-2012
Designed mobile solutions for digital healthcare.
Full case study available soon!Check out my Dribbble profile to see the screenshots of some projects I have worked on.
Experiences across the years
-
2105
INPS
UX/UI Design of internal BI tool
-
2014
Banca d’Italia
UI Design for a data research tool
-
2014
Scuderia Ferrari
Design of the users signup experience
-
2014
Bigodino.it
Redesigned the media website dedicated to fashion, food, travel and more
-
2015
Enel Energia
Conducted a design assesment and prototypes review for new commercial landing pages
-
2013
TVZap
Responsive website and EPG guide for the entertainment website
-
2012
Altura Labs
Responsive landing page to promote new educational courses
-
2011
Ansaldo STS
I designed the dashboard and UI kit for Wayside, which is a monitoring system for railways.
-
2010
ING Direct
Redesigned the user flow and interfaces for a new bank account scenario
-
2010
Dondup
I designed the community for fans of the well-known clothing brand.
-
2006
Populis
Web design for websites network and news portal
How I Work
I believe in a hands-on approach and working in cross-functional teams that include stakeholders as partners in the project.
Expertise
- ¬ Leading cross-functional teams
- ¬ Architecting Design Systems
- ¬ Creating advanced prototypes
- ¬ Responsive design
- ¬ Writing styleguides
Methods
- ¬ Sprints
- ¬ Atomic design
- ¬ Continuous improvement
- ¬ Agile
I prefer a practical approach and collaborating with cross-functional teams that include stakeholders as project partners.
I enjoy developing, learning, teaching, and working with colleagues who are honest, respectful, and provide direct feedback. I believe that the team is crucial, and it's important to understand not only their skills but also their personalities.
Thorough research is essential in every project, as it helps us understand the business and its users. Ideation takes various forms, but it's crucial to rapidly test ideas with real users to ensure that we're headed in the right direction.